REPORT 

Report: Social Business - A Solution for International Student Recruitment

This Ahain Group Report uncovers potential benefits that could accrue to the Higher Education sector in Ireland from deployment of appropriate Social Business strategies.

An Education Ireland 2009/10 report showed that enrolling an International Student in Ireland generates, on average, over €16k a year in fees and living expenses.

The Ahain Group Report contains an analysis of deployment techniques of social business strategies which have proven to be very successful for international student recruitment by a number of North American Colleges.

It offers recommendations on how deployment of similar strategies could benefit the Irish Higher Education sector.

“The Report highlights the speed at which change is taking place in the International Student Recruitment Sector due to use of cleverly-deployed social campaigns on platforms such as Facebook and YouTube. Traditional recruitment methods are already outdated, being replaced by the Social Business Model (SBM) which offers low cost, high-value, targeted methods of attracting International Students” explains John Twohig, Managing Partner at The Ahain Group.

The Report also highlights the fact that, increasing the current (26,000+) number of International students already attending courses in Ireland would assist Irish colleges. It would also lead to job creation, both inside and outside the Higher Education sector, as the Students contribute additional fees and living expenses whilst studying.

“The fact is that the Institutions are suffering large cuts in their budgets from Government so increasing International Student Recruitment would bring much needed revenues to assist in protecting the quality of education given by our Institutions” Twohig added.

Enterprise Ireland’s Lucia Reynolds, Brand Manager of Education Ireland, says “This report contains the information needed by the Irish Institutions, to understand the changing International Student Recruitment Model and we are delighted to circulate this report to all our Education Partners.”

For more information, contact Ahain Group:

Email: [email protected]